Charles is Selling, but Nobody’s Buying

After having spent most of the last 7 years demolishing his once popular (i.e. potentially self-sustaining or even profitable) blog, Charles finds himself reduced to begging. Back on May 6th, he started a fundraiser on gofundme, stating, “Advertising helps, but it doesn’t cover all our costs.” Shocker there.

The public reaction to Charles’ plea was swift and underwhelming. 80% of the contributions to date came in the first 4 days, and after one month, Charles remains well shy of his stated $10,000 goal:

gfm5

Presented below are some of Charles’ comments down through the years on the subject of blogs ads, and the costs to run LGF. Next to each comment is a graph illustrating where along the LGF’s growth/decline the comment was made.

monetize2

Ah. Good times and promising trends.

nopop06a

Dis here is a Classy Establishment

classy08

Like I said, Classy

noclick09

The Blogger Code of Ethics requires my silence in this matter

busty09

I don’t need no busty babes around here, I’m a Player!

nothurting09

The ads are more than paying LGF’s expenses at this point. Note that “at this point”, LGF had lost about half of its traffic during the previous 6 months.

clickem10

The Code is more like a set of guidelines…

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There were no popups ads coming from LGF before there were popup ads coming from LGF.

Finally, here’s a collage of classy ads screen-captured from LGF today.
I call it “War (on Women) Profiteering“.

collage

Update (ChenZhen): also worth noting, and excerpt from the infamous NYT write-up in early 2010:

Johnson’s desk is flanked by a keyboard and an electric guitar, which he still plays, though not professionally. “The touring thing, when you’re younger — it’s nice and glamorous,” he said. “I’ve been to most of the continents in the world — the only big country I’ve missed is Russia, I think. I would probably still be doing it if the blog hadn’t taken off the way it did. If someone were to come to me and offer me a couple million dollars to go tour for six months, I wouldn’t say no. But at this point, the blog is more than meeting my needs, financially.” (He declines to characterize how much money he makes.)

We assume that 7-figure gig offer hasn’t yet materialized?